MARKETING A BRAND IS VERY DIFFERENT THAN CONVERSION ON A LANDING PAGE

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PROBLEM FOR MASS BRANDS:

ONLINE ADVERTISING LACKS THE UNIVERSAL MEDIA METRICS AND EFFICIENCIES THAT BRAND CAMPAIGNS REQUIRE

BRANDS WANT AWARENESS, PURCHASE INTENT, LIKELIHOOD TO RECOMMEND AND FAVORABILITY, NOT CPC, CPM…

*Source: Bain & Co / IAB 2009 Marketersurvey

ON & OFF PLATFORM

DELIVERS WHAT BRANDS WANT:

COMBINE THE SCALE OF THE INTERNET WITH THE METRICS AND EFFICIENCIES OF OPEN TV

OUR MANAGED SERVICE MODEL UTILIZES PROPRIETARY TECHNOLOGY TO DO IT AT SCALE

ON & OFF PLATFORM:

  1. Analytics engine
    Delivers precise, real-time impression data
  2. Managed services controller
    Orchestrates delivery of media objectives
    Mix optimization of cost per impact
  3. Client component
    Displays real-time impression analytics (vs click-through)
    Validated reach and frequency data

COMPETITION

Radio, magazines, newspapers… On & Off
Concentrated audience Small/Medium Large
Cost per impact Much Higher vs Open TV Like Open TV
Accountability Macro Macro & Micro

TEAM: BRAND & ONLINE EXPERTISE

Rodolfo Cavalcanti
Rodolfo Cavalcanti
CEO & Founder
Ulises Vázquez
Ulises Vázquez
Investor and Advisor
HQ
Mariana Arellano
Operations Director
marellano@onandoff.biz
Mariana Arellano
Marisa Díaz
Regional Media Director
mdiaz@onandoff.biz
Mariza Díaz
Esther Soria
Comercial Rep Latam
esoria@onandoff.biz
Esther Soria
CONTACT US (5255) 8000-8286